This original concept I created features Bobby Moynihan, the voice of Panda from We Bare Bears, to promote the final season of the series
I was tasked with making videos that felt distinct from any former promotions. We decided to bring the bears into the real world
In the vibe of Coyote Peterson, Bobby records himself interacting with the composited bears in these surprising forest environments
These pieces came out with the perfect “Roger Rabbit” ratio of live action to rotoscoped animation. The campaign was well received, driving linear ratings and earning this stunt a Promax Silver
Project scope included featuring this in the YouTube series “CN This Week”